Online Inventory Marketing Tools

Updated for 2012

Returning to Diamond status this year after last year’s Platinum finish is eBizAutos in the Online Inventory Marketing Tools category. “As technology gets better and better every year, we’re always looking for ways to improve our dealership products and after-the-sale support,” said Derek West, vice president of advertising and communications for eBizAutos. “Everybody here at eBizAutos feels extremely proud, excited and thankful to have won the Diamond Award … We’re especially appreciative to the dealer community and would like to thank all the dealership employees for making time in their day to vote for us.”

This year’s Platinum Award in the category was claimed by Auction123, which has won an award in the Online Inventory Marketing Tools category four years in a row. “We have always stood behind the philosophy that our dealers know best when it comes to what tools they need to succeed. Our solutions have grown with the help of our dealers,” stated Ray Basha, CEO of Auction123, Inc. “We are so grateful that our customers have taken the time to vote for our services in these awards four years in a row. Being a recipient is truly an honor.”

After a fourth-place showing last year, HomeNet (now a wholly-owned subsidiary of AutoTrader.com) returned to the ranks of the top three this year by capturing the Gold Award.

Online Inventory Marketing Tools Category Scoring Table

Company Award Score
eBizAutos
Diamond
112.4
Auction123
Platinum
110.8
HomeNet
Gold
101.8
Group Average
—–
100.6

 

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