Desking Software

Updated for 2012

The Diamond Award in the Desking Software category once again goes to ProMax Unlimited. “Desking has been our forte since we pioneered the concept of maximizing profit by discovering the ultimate combination of customer, car and lender 18 years ago,” said Shane Born, chief operating officer, ProMax Unlimited. “As a longtime car industry professional, John [Palmer, president and CEO] understands exactly what the software needs to accomplish for our customers in the most intuitive manner possible.”

Similarly, DealerTrack became a Double Platinum Winner by earning the company’s second consecutive Platinum Award in the Desking Software category.

Desking Software Category Scoring Table

Company Award Score
Group Average


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